Should your company have a Social Media Marketing Strategy? Should you be on Facebook? Should you be on Google+? Should you blog? Should you Tweet?
Social Media Marketing is today's most successful online marketing strategy and is being embraced by companies all over the world from Fortune 100 to small companies.
Social Media Marketing Strategy involves engaging PEOPLE on online social networks to generate EXPOSURE, increase TRAFFIC, improve SEARCH RANKINGS, build strong BRAND ADVOCATES, generate QUALITY LEADS and grow SALES.
From start-ups to small and medium-sized companies Social Media is the greatest equalizer as it allows them to compete with competitors with much larger marketing budgets.
60% of the sales cycle is over - before a buyer talks to your sales person because of Google and Social Media and all the information available on the web today. There is so much research and consideration a buyer can do that they don't need a sales person as early. When they talk to a sales person they are much more educated and have much better questions and can clearly understand your business compared to your competition.
A visitor coming from a Social Media site is 10 times more likely to make a purchase online than an average visitor.
An effective Social Media Marketing Strategy is not about the tools (Facebook, Google+, LinkedIn, Twitter etc.). It is about knowing how use these tools to attract, engage and interact with your existing and potential customers.
